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Creating brand awareness of pharmaceutical products.

Getting a physician’s ear continues to be increasingly difficult in our fast paced, time sensitive society. The objective for the Ativan® physicians sample pack was to send a speedy product awareness message each time the physician selects a sample product.

Mazanor®, a proven prescription drug suffered from lethargy, patient indifference and declining patient refill habits. The Ritter, Inc. team created simple but intrusive package graphics, a usage reminder schedule and an efficacy weight loss chart, all of which helped build patient satisfaction and increase prescription refills.

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Client
Wyeth

Category
Pharmaceuticals

Project
Package Design





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