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Revitalizing the look of an established icon.

Wawa, a leader in the convenience store coffee category, wanted to revitalize and update its well-known coffee icon and cup design.
The new cup graphic icon had to relate to the revitalized Wawa brand identity system that Ritter, Inc. had recently completed and be extendible to incorporate a continually expanding line of Wawa coffee and related breakfast daypart products.



Client
Wawa, Inc.

Category
Retail

Project
Branding
Package Design





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