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Branding a new beer targeted at active men age 21-28.

The beer category has become increasingly segmented as domestic and imported brands battle to find new niches in the marketplace. Young drinkers are an especially important audience, since habits formed early often carry over into middle adulthood. Our challenge was to name and create a personality for a new brand targeted at young males who lead an active outdoor life (or at least like to project a rugged image).



Client
Major U.S. Brewer

Category
Beverage

Project
Branding
Package Design





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