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Elite Models’ Fashion

Branding a unique
and revolutionary
business idea.

In 1975, Federal Express Corporation, then a virtually unknown entity, asked Ritter, Inc. to develop a comprehensive brand identity system and graphic standards manual for the company that would cover all potential identification needs and applications it might possibly encounter as it grew and matured.


Site signage
Air fleet
Ground fleet



Client
Federal Express Corporation

Category
Business Services

Project
Branding





© 2003 Ritter, Inc.


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