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CNA, RSKCo Brand

Naming and branding
a new global insurance
services company.

CNA, one of the world’s largest insurance conglomerates, elected to merge a number of long-standing surety companies to form one consolidated global risk management entity. CNA had Ritter, Inc. develop a name, logotype, icon, coordinated brand identity system and advertising concepts.

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Client
CNA Insurance

Category
Financial Services

Project
Naming
Sales Collateral





© 2003 Ritter, Inc.


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