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Our process.

Ritter, Inc. uses a proprietary four-step process we call the Four I's to address strategic marketing communications problems. Our approach is simple, direct and yet unique within the industry.

In its most basic form, our process is as follows:










Our proprietary process is a simple and direct approach to strategic marketing.

Immerse ourselves in our clients' businesses in order to clearly grasp their marketing, sales and communication objectives.

• Analyze Marketplace
• Conduct Marketing Research
• Establish Objectives & Preliminary BudgetExplore all potential avenues that could lead
to viable strategic marketing directions.

• Develop Strategic Marketing Plan
• Create Alternative Concepts
• Test Approaches in MarketplaceDistill the best ideas into workable marketing programs, and communicate those programs
to key constituents.

• Finalize Timetable & Budget
• Communicate Program to Employees
• Inform Suppliers & Business PartnersIntroduce the program to the marketplace,
measure performance, and refine as necessary.

• Introduce Concepts to Marketplace
• Measure Marketplace Reaction
• Refine Approach as Necessary













Every project may not require all four steps of our process. However, we use this proven methodology as a touchstone to ensure that each project phase is on-strategy.





© 2003 Ritter, Inc.


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